We're Ascender Cycling Club, a Swiss brand created by passionate riders. We promote our values through visual arts as we believe it illustrates perfectly the culture without the barrier of language. The identity of our brand has been developed around this universal message, which blends sport and culture to create better ways. Friendship, passion, integrity, courage and respect of both people and nature define who we are. It is our fundamental beliefs as it guides our actions and behaviours, so we wanted to ensure this is expressed through our clothes. Follow us on social medias @ascender.cc